European football clubs rapidly grew number
of fans in China. China has become a super soccer market, attracting many
European football giants to cooperate with Chinese market.
From the creation of the professional
league, there is a Chinese surge in the number of fans. China has gradually
grown into the most world attention in the football market. The 2011
Sino-German soccer forum, some experts pointed out that Germany registered
players are up to 600 million, while China has only 5 million people. According
to China's 1.3 billion population base, China's football market potential is up
to a trillion. It is based on such a big market temptation, due to the increasingly
heavy financial crisis, many of the giants of European football clubs will aim
at the Chinese football market, to carry out various forms of commercial
activities.
European giants experience the enthusiasm
of Chinese fans. China will make the European giants in the Chinese business
game peaked. In addition to millions of dollars in revenue match, Real Madrid
and Asian Sports Development Company signed a promotional contract in Asia,
worthy $50 million. Followed by Manchester United, Barcelona and other European
clubs and the brightest are targeting the Asian markets, led by China, the huge
appearance fees earned through the game as well as promote their own brand,
expanding fan base. August 2009, the Italian Super Cup held in Beijing Bird's
Nest, the Italian Cup win over Lazio Serie, a champions Inter Milan cup. Data
show that there are more than 73,000 fans to watch the battle scene. The total
box office reached 77 million yuan, setting a sales record for domestic game
sporting events. By 2011, the Super Bowl against the two sides into a Serie A
Milan clubs: AC Milan and Inter Milan. Under the contract, the winner AC Milan
get appearance fees of € 3,000,000, which is 55%. Inter Milan will get the
remaining 45%, the two sides also have their own section of the dividends at the
box office. European media assess the single-game income, which is four times
more common in the Champions League group stage. According to the Italian report
of "the market", the Milan clubs in Beijing could gain a total 150
million euros. Thus beyond the 2009 Super Bowl, it jumped to the Chinese
business game No.1.
In the context of the European economic
downturn, more and more European football clubs are in financial crisis. Many
of Europe's top leagues have chosen to sponsor the team from China. The home
team wear jerseys printed with Chinese words "Weibo" played the game.
The team shirt sponsor is the Chinese brand Xtep. Then more and more Chinese
enterprises began to sponsor Euroleague teams in the league, for example, Li
Ning, Yingli Group, Haier, Suntech, etc.
Football Club can guarantee the survival of
the fans and the football market, China's huge population and maintain good
posture economic situation, laid the foundation for China to become the world's
biggest football market. Many European football clubs in China has a huge fan
base, while the number of European clubs is the future development of the
Chinese market as the primary task.
Football fans and football market are the
guarantee of survival for football clubs. The vast number of population, as
well as the good economic situation, laid the foundation for China to become
the biggest football around the world. Many European football clubs have huge
number of fans in china. Moreover, many rich European clubs consider developing
Chinese market as their principal task.
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