5th most expensive football player in history

James Rodriguez a young man of 23 years old, was in AS Monaco club, and was bough for an incredible amount of 80 millions euros by Real Madrid in 2014. Which would make James Rodriguez the 5^th most expensive football player in history. He is now the key man of the returns of Columbian football.

“James Rodriguez signe son contrat et pose avec son nouveau maillot”

Twitter, Football News, 22 july 2014

Since the return of the presidency of Real Madrid in 2009, if the football men want to stay in the club, they have to give 50% of their image right.

This permits to Real Madrid to ensure significant assets, based on sporting value of his players and their symbolic value. The club gets half of the advertising revenue generated by the players.

Real Madrid earns money on the holding of television rights. In Spain, in contrary France, football clubs can negotiate television rights. Through its notoriety and reputation, Real Madrid continues imposing their tariffs to the media.

As an example, in 2013, Real Madrid owns 161 million euros only through TV right, against 44,69 million euros for Paris Saint Germain.

The strategy of Real Madrid is to spend big amount of money to buy players, to show the power and the reputation of the club. The Real Madrid president wants everyone talk about the club around the word.

The club attracts well-known players, they give the club 50% of the image right, the influx of celebrities increases the cost of television rights, it allows the return on investment, and buying more known players. The Real Madrid strategy works very well and pays at the end.