World second biggest football club !

The major European football clubs, position themselves as the leading global entities. Due to the historical success and media development, European football teams attract the best players in the world, which made the strength of a football club.

Established in 1878, and 14 times winners of the league, Manchester United is the world’s second biggest football club in brand value.

As their main strategy they want to increase they revenue and profitability. As one of the most known football clubs in the world, and has to secure sponsorships with leading brands, such as Audi, Nike, AON, AIG, Vodafone, Thomas Cook…

Its marketing strategy is based on promoting the brand covering all his over activities beside soccer.

Manchester United focused on expanding their selves on a regional sponsorship model. For more visibility, they decided to gain a new market, and opened offices in Asia and North America.

The strength of Manchester United is strong brand name, everyone knows it, sponsors include Adidas, Siemens, bwin and Coca Cola, and it’s one of the richest club in terms of revenue.

Manchester United use their players in media promotion. Through the popularity of players such as Eric Cantona, David Beckham and Cristiano Ronaldo, and the distinguished history, allows the club to expand their selves into a global brand with an international follower base.

Compared to PSG, Manchester United and Real Madrid are more known and more present in football word. After some research, we find out that PSG could become one of the more recognized football clubs in the word.